GDP +3.5%: Beware the Cheerleaders

Posted October 30, 2009 by dkelly81
Categories: Uncategorized

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Just got done reading the latest blog post from my favorite print industry economist, Dr. Joe Webb.

 

If you like conversations about gross domestic product and how it relates to the leading economic indicators, I definitely recommend giving it a read.

 

If you want to understand what is going on inside your customers’ businesses to know how it will affect your business, I would recommend finding a good economist to listen to……of course, I recommend Dr. Joe.

 

Here’s the article……

http://members.whattheythink.com/articles/article.cfm?id=40739&printmode

Lenticular: A New Dimension in Printing

Posted October 27, 2009 by dkelly81
Categories: Product Spotlight

Tags: , , , ,

lenticular

Why make Lenticular Print a part of your next promotion?

  • They capture the viewer’s attention!
  • Increased “viewership”.
    Everyone who receives one of your lenticular promotional products will show it to a friend so you reach a much larger audience.
  • Greater ad retention.
    No matter what kind of effect is used, lenticular products are viewed more frequently than other forms of printing.

Lenticular printing has been around since the 1940′a and is utilized as a means to capture people’s attention and break through the clutter that is the advertising world.

 

Lenticular art is created by taking two or more images and using lenticular interlacing software to combine them. This choppy looking image is then laminated with a lenticular lens or lenticular screen which creates the optical illusion of your choosing. The process then blends the mashing of image strips into one piece of lenticular art. Lenticular lenses are as unique as eyeglass prescriptions and careful consideration is taken into the type of laminating is involved straight down to the size of the column like strips called lenticules from which the lenticular lenses are constructed.

With many different effects to choose from, lenticular printing offers creative and captivating solutions for all your advertising needs. Through the lenticular image printing process, still life images can be transformed to create the illusion of many different effects. Each unique effect has a different method of drawing the eye to the product and drawing attention. Your lenticular image can consist of a flip image3D effectmulti-phase zoomfull animation, or morphing effects.

Checkout another Great example of Lenticular Print!

Give us a call today to ask about how lenticular can be incorporated into your next promotion.

5 Green Halloween Tips from Sarah Snow

Posted October 27, 2009 by dkelly81
Categories: Green Corner

Tags: , , ,

green halloween

(1) Think outside the store-bought box.

Forget the costly, typical, polyester costumes that you find at those pop-up Halloween superstores. This year, recycle what’s already in your house for a more eco and original approach.

Here are four ideas that I shared recently on CNN.com/LIVE

  • Skunk: Wear a black turtleneck & tights and paste a white strip down your back
  • Spider: Wear black leotard & tights, and attach 4 extra sets of “legs” – tights stuffed with paper.
  • Ragdoll: Wear a sleeper with patches, a stocking cap, rosy cheeks and freckles
  • Jack in the Box: Wear bright tights and shirt. Attach a brightly painted box with a crank.

(2) Aluminum foil makes a costume and makes any costume better.

  • Good old aluminum foil like Reynolds Wrap from 100% recycled aluminum is the obvious choice. It can become the star on your daughter’s fairy godmother wand or the sword in your young Jedi hand. Simply cut a star or sword from cardboard and cover both sides with aluminum foil. For the star, attach it to the top of a short dowel rod, tie on some ribbon, and voila!
  • It can become the face of your child’s futuristic face mask. Cut out the mask from cardboard. Cut holes for eyes and the mouth, then cover the mask with foil and use paint, or glue on feathers or glitter to decorate.
  • Cover 3 boxes in cascading sizes with foil to make a robot costume
  • Cover cardboard fins for a Nemo-like shiny fish

(3) Carry two bags: one for treats and a bag for trash

Your treat bag doesn’t need to be some synthetic polyester pumpkin. Instead use a reusable grocery bag or a decorated old pillowcase.

In addition to your treat bag, carry a second bag for litter. Each November 1st, people wake to streets and sidewalks littered with candy wrappers and discarded costumes. This Halloween, walk with a trash bag in hand and help keep our streets clean.

(4) Choose a walking neighborhood

Forget about stop-and-go trick-or-treat driving, walking is the more carbon-neutral, eco-friendly choice. If you don’t live in a “walking” neighborhood, try carpooling, picking a different neighborhood where you can walk, or trick-or-treating at the mall.

(5) When it’s all over, donate!

Take this year’s costume and host a swap party with neighbors or school friends so you’ll all have something new to wear next year.

Or, better yet, donate your costumes to a local children’s hospital. They’re always so grateful for any donated books, toys, and costumes for dress up days.

Wheaton World Wide Moving

Posted October 27, 2009 by dkelly81
Categories: Uncategorized

Wheaton truck

Since Wheaton World Wide Moving was founded in 1945, one thing has always come first, the customer. Founded by Earnest S. Wheaton more than 60 years ago, Wheaton has remained at the top of the list of moving and storage companies for quality and customer service. Wheaton is the only employee-owned van line, and their employees take great pride in ensuring that each customer they move has a positive relocation experience.

Wheaton World Wide Moving not only moves household goods, they also handle corporate relocations and international shipments, as well as, logistics and hospitality needs. Their unparalleled commitment to quality moving and storage service has come to represent the Wheaton Way, and they are proud of what that stands for.

To find out more about Wheaton World Wide Moving, check out their website at www.wheatonworldwide.com

5 Rules for a Great Company Christmas Party

Posted October 27, 2009 by dkelly81
Categories: Uncategorized

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Office Christmas Party

 

I walked in this morning and one of the first questions I received from an employee was “Do you know when our Christmas party is this year?”.

 

Christmas party?  It’s still October.  I still can’t remember what day Thanksgiving is this year……Christmas party?

 

About an hour later, I got a call from my wife.  Her question…”Do you know when your company Christmas party is this year?”

 

So, of course that got me thinking about Christmas parties.  And since I needed a main story for this latest newsletter, I thought “what the heck.  Let’s talk about Christmas parties……..

 

The main rule of hosting a company Christmas party is that you don’t hold it at the office. It’s a good rule to follow.

 

But there are two problems you need to solve if you want your company Christmas party to be a success.

 

First, you want people to show up. It’s a busy time of year and your company Christmas party faces a lot of competition from other events – events that may be seen as more desirable than your invitation.

Employees that are tired and stressed and more than ready for a workplace break may be hard to entice into spending even more time with one another, especially if your company Christmas party has become a tired tradition.  So the first thing you have to do is make your company Christmas party an event people want to attend.

 

Then there’s the alcohol dilemma. Should you serve it at your Christmas party? As a human being, you want all your guests to have a good time and be safe. But both happiness and safety can be compromised when people are drinking. And as a social host, legally you have a duty to supervise your guests and make sure they all get home safely if they’re consuming alcohol at your party.

 

How can you solve these two problems and have the kind of company Christmas party that people look forward to being invited to next year?

 

Company Christmas Party Ideas to Make Your Party a Success

1) Get out of the night time groove.

While we tend to think of parties as evening affairs, they don’t have to be. Even if your company Christmas party ideas is to host a meal for your guests at a restaurant or hotel, people will drink less at a luncheon rather than a dinner. So just switching the time of day can help make alcohol less of an issue.

 

2) Break the mold.

Whatever you normally do, change it from year to year. No matter what you did for your last company Christmas party, there will always be a certain percentage of people who will find it boring if you do it again.

 

Try thinking of your Christmas party as an event, rather than a get together. Instead of the traditional sit-around-somewhere-and-eat party, you could host a disc golf, skating or bowling party. Remember, though, when choosing a company Christmas party idea based on an activity, to pick something that everyone can do.

 

3) Turn it into a family affair.

If you change your guest list from inviting just staff to inviting staff and their families to your company Christmas party, people’s expectations and behaviors will change, too. For one thing, alcohol consumption will decrease. And as an added bonus, more people will be likely to attend as they don’t have to get sitters. Activity based parties are especially good for this. People of all ages can skate or bowl, for instance.

 

4) Mix up your guest list.

Instead of hosting a company Christmas party that’s just for staff, widen your guest list to include extended family, friends, neighbors and business associates.

 

Mixing up your guest list this way will make your party more interesting for attendees as they’ll get a chance to meet new people and have less chance to get trapped into endless shop talk conversations. One example of this company Christmas party idea is to hold an open house with a purpose, such as raising and decorating a tree.

 

5) Dealcoholize your Christmas party.

(first, I know that’s not a word.)  There is no rule that you have to serve alcohol at your company Christmas party. If doing so makes you uncomfortable or anxious, don’t. People can certainly have a good time without drinking alcohol. Just make sure that everyone knows that it’s an alcohol free party ahead of time and that you have plenty of other things for people to drink.

 

The trick to successfully hosting any party is to blend just the right amounts of excitement and comfort. With these company Christmas party ideas, you can host a company Christmas party that staff look forward to attending rather than coming up with excuses for avoiding.

7 Email Marketing Mistakes to Avoid

Posted October 22, 2009 by dkelly81
Categories: Uncategorized

Tags: , , , ,

So, I was thinking of putting together a blog this week regarding email marketing when I came across this article.  I thought this would be a good place to start for people who are currently using email in their marketing efforts, but aren’t quite sure yet how to use it effectively.   I would suggest starting with the habits you should avoid.  Then, sit down with your marketing team (internal or external) and discuss a strategy to effectively incorporate email into your marketing efforts.

http://www.targetmarketingmag.com/article/7-e-mail-marketing-mistakes-avoid-413467_1.html

In my next post, I’ll discuss how to incorporate pURL direct mail campaigns into your email marketing efforts to keep your database fresh.

Until then, feel free to give me a call or send me an email to discuss new marketing strategies.

Dan Kelly

317-625-2334

dkelly@theintegritysite.com

Presentation, Tote and File Boxes

Posted September 24, 2009 by dkelly81
Categories: Uncategorized

Want a unique way to present your product or service to your customers?  Let Integrity help you design the perfect package for your company.  Choose from one of our many designs or we can help you create a custom package.

Take a look at some of these ideas to spark your creativity:

Want more information? Give us a call at 888.508.5445

Telecommuting; An Earth Friendly Option for your Business

Posted September 24, 2009 by dkelly81
Categories: Uncategorized

Tags: , , , , , , , ,

Earth friendly businesses are always looking for ways to cut back on their usage of non-renewable resources. One way they can do this is by allowing their employees to work from home.

Telecommuting benefits the environment in a number of ways, from preserving the environment to conserving energy. The first two areas where energy is conserved by telecommuting are associated with the transportation needs of the employee working from home. When transportation is not needed, fewer vehicles and less energy for the expansion of roadways, vehicle maintenance and repairs are needed.

The second area of energy conservation that can be attained by telecommuting is in the area of electricity. Office buildings take more to heat, cool and light than the typical home. Working from home also makes effective use of an existing building instead of requiring a new facility be built.

Telecommuting benefits the environment as well. Land use can be reduced because the need for highway expansion and new parking lots will not be as great. Eventually parking lots could become neighborhood gardens or parks, and highways could be downsized.

Telecommuting benefits the air quality as well because pollution will decrease as fewer cars are driven.

Besides allowing employees to telecommute, there are other ways to create an earth friendly business, such as taking advantage of green technology including solar and wind power, recycling and using recycled products, encouraging employees who must commute to work to ride a bicycle or walk and by asking that all office equipment be turned off when not in use.

Getting Publicity for your Business

Posted September 24, 2009 by dkelly81
Categories: Uncategorized

It used to be said that a lady’s name should only appear in the newspaper three times during her lifetime; when she was born, when she married, and when she died. This isn’t the case with a business – the more times your small business is mentioned in the newspapers, the better, as long as the publicity is positive.

Positive publicity translates into more customers and increased sales; it’s truly money in the bank. But to get this kind of publicity, your business has to be newsworthy, and you have to blow your own horn.

Editors and reporters are looking for stories. That’s what they do. If you want free publicity, you have to capitalize on events or actually create events that editors and reporters will find newsworthy.

For instance, the fact that you’ve relocated your business isn’t a story; it’s just an event. If you want your business featured in the papers, you have to come up with the angles that make it a story. Capitalize on the event by tying your business’ move into increased economic development for the community, or by holding a grand re-opening party for the public, and you’ve got a story that the newspaper might be interested in – and possible free publicity for your business.

However, reporters and editors are busy people. They may not have or take the time to discover your story themselves. You have to blow your own horn by letting them know about it. Give the newspaper’s business editor a call, or send the appropriate reporter a press release. Make sure that you give plenty of lead time if your story is relevant to a particular date or time frame.

If you’re operating a service business, events such as grand re-openings and special sales may not work well for you. But you can still benefit from increasing your profile in the community.

Many businesses, for example, sponsor charity events, or contribute to non-profit, charitable organizations in their communities. I’ve seen stories featuring business involvement in everything from cleaning up a salmon stream through working toward improving literacy.

Other businesses generate publicity by offering the public free seminars or giving demonstrations. There are a lot of do-it-yourselfers out there who are interested in everything from working with stained glass through winterizing their vehicles. If you have the appropriate facilities, this can be a great way of drawing new business and getting your business featured in the newspapers.

There are all kinds of ways that you can bring your business to the attention of the community, but positive publicity is one of the most valuable. If you don’t have time to generate positive publicity about your business yourself, you may want to hire a public relations firm.

If you are interested in putting together a public relations campaign for your company, as a part of your overall marketing strategy, contact Integrity’s newest customer Dei Media.

Dei-Media, LLC is a full-service public relations firm specializing in issues management, media relations, crisis communication and community relations for local, statewide, and national clients. Their staff has  years of experience working in the media: daily and weekly newspapers, wire services, radio, Internet and TV. As a result, they can help you communicate effectively with the media. They can develop or improve your communications plan with results-oriented, creative communications strategies.

To learn more about Dei Media, check out their website at www.dei-media.net

Meetings: How to Waste Time at Work

Posted September 24, 2009 by dkelly81
Categories: Uncategorized

Just a little fun……

Meetings: How to Waste Time at Work

Nancy Roman

“Meetings are indispensable when you don’t want to do anything.”

- John Kenneth Galbraith

Many people don’t understand the value of wasting time at work. They’re afraid of getting caught or fired for being too slack, so they work diligently through the entire workday.  Now, there’s a more effective way to waste your time and your team’s time without getting into trouble.  Call a meeting.

Meetings are the perfect place to waste time. They help chip away at the hours of the day. Be sure to take full advantage of this opportunity.

1. Meet whenever you want

Team meetings should be held whenever a team member has new information to share (or wants to catch up on the office gossip). These meetings should not have a purpose or an objective to achieve, and should not be used for decision-making and problem-solving. If you decide to use other forms of communication, such as emails or memos, remember that you will be cutting down on the time wasted during meetings.

2. Include everyone in the meeting

Team meetings should follow the saying, “the more, the merrier.” All team members and anyone else who wants to participate, should be invited to each meeting (especially those who tell great jokes and make the meetings entertaining). Try to avoid including team members who will help achieve the meeting’s objective; therefore, wasting less time during the meetings.

3. Agendas are not needed

The problem with using an agenda is that it lets team members know the following:

♦ The time the meeting will begin and end: If team members know the meeting times, they will help keep the meeting on schedule.

♦ The location: If you tell team members where the meetings will be held, they will know the meeting place and will arrive early, causing the meeting to start on time.

♦ The purpose of the meeting: If team members don’t know what the meeting is for, they will most likely attend out of curiosity, increasing the amount of participants and causing chaos.

♦ The issues to be discussed: If team members know what will be talked about during the meeting, they may come prepared to focus on those issues.

The lack of an agenda will lower team member’s expectation for what will be accomplished during the meeting, and will ensure a relaxed pace that can waste additional time.

If you do decide to distribute an agenda, do not hand it out before the meeting or team members will come prepared. Be sure the outline is unclear, and supply a limited amount of copies so only a few participants know what’s going on during the meeting.

4. Start the meeting late

Team meetings should not start on time. If you begin a meeting on time, you risk ending on time, thereby wasting less time.  Team members should not be expected to arrive prior to the start time, so it is important to wait for all members before beginning the meeting. The longer you make the prompt team members wait, the more you encourage them to arrive later and later; therefore, wasting more time during meetings. This courtesy will create positive feelings about meetings in the future.

5. Avoid meeting roles

To avoid having team meetings run effectively, stay away from assigning meeting roles and responsibilities.

The following could diminish the time wasted during your meetings:

♦ A team leader would ensure the agenda and correct meeting processes were followed.

♦ A timekeeper would keep the meeting on schedule.

♦ A gatekeeper would keep the team focused on the topic at hand.

♦ A scribe would write down all agreed-upon decisions and actions, and would record target dates and who is responsible.

♦ A recorder would write out all brainstorming ideas on a flip chart.

The less you involve team members in the meeting process, the less structure there will be, thus more time will be wasted.

6. End the meeting late

Ending team meetings on time causes you to have to go back to work. The longer the meeting, the later the meeting ends, the more time you waste.

7. Do not post meeting minutes

This last step is easy. If you don’t write down the action items during the meeting, you won’t have minutes

to publish afterwards. In addition, if you didn’t have an agenda for the meeting, no one will expect minutes anyway.

Writing out and posting minutes reminds people of what they agreed to do in the meeting, which causes things to be done at work. Posting the minutes could also make team members remind and encourage each other to complete the activities.

I hope these tips help you become more productive at wasting time during your team meetings. Remember, everyone knows meetings are a huge waste of time, so use them often. With a little effort no one will ever know how little you do.

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